GRAND OPENING
RETAIL EXTRAVAGANZA
EASTON TOWN CENTER

What kind of opening does one of the world’s newest, largest shopping malls deserve? ‘Carnival’ extravaganza with the focus on providing a plethora of diverse entertainment that would “envelop” the guest. During the weekend, EventCo produced nine extravagant parades, each complete with Mardi Gras floats, Egyptian camels, stilt walkers, drill teams, professional dancers and scores of original costumes. In addition, EventCo created outrageous original costumes for strolling single ‘animation’ including oversized marionettes, butterflies, English Piccadilly rockers, and abstract, kinetic Lycra fabric costume creations. We also used several dance teams and our own dance troupe, DanceTrance, to perform choreographed dance routines that would suddenly appear on the street or open area. Vignettes of Comedia del Arte’ performers, small bands, puppeteers, and breakdancers offered additional stationary entertainment.

The crowd favorites were an Austin-Powers-style chase that ran through the center and Irish tap dancers. Friday and Saturday evenings ended up with a pyrotechnic finale. Complete with remote controlled sparklers within the square, low altitude fireworks being shot overhead, all done to a customized music score…the crowd when wild! Easton Town Center stores such as Nordstrom, Abercrombie & Fitch, Express, The Limited, Ann Taylor, William & Sonoma, Macy’s and many others come together for this spectacular grand opening event to help promote merchant shopping, drive business and to promote Columbus’ newest shopping experience!